Designing Creative solutions for critical problems

rashmiuddin@gmail.com
linkedin.com/in/rashmiuddin

Education

Sept 2025- Nov 2025

Content Design & UX Writing UX Design Institute

Sept 2015- JUl 2018

Architecture BA (Hons) University of Cambridge

Nov 2020 - MAR 2021

User Experience Design Immersive General Assembly

Skills

ux skills

UX/UI Auditing
Agile & Waterfall
User Surveys & Interviews
User Personas
Experience Mapping
Competitive Analysis
Usability Testing
Affinity Mapping
Open/Closed Card Sorting

ui skills

UI & Visual Design
Design Systems
Responsive Design
Accessible Design
Content Hierarchy & Design
Wireframing & Prototyping
Information Architecture
Heuristic Evaluation
Branding

soft skills

Highly Adaptable
Fast Learner
Detail-Orientated
Curious
Team Player
Good Communicator
Creative Problem-Solver

tools

Figma
Sketch
Adobe After Effects
Adobe XD
HotJar
Google Analytics
InVision
Principle
Miro
Photoshop
Illustrator

Experience

Product Designer

Product Designer

Product Designer

Oct 2021 - Jul 2023

Contact is a B2B platform for the creative industry that provides high-ends tools for brands and agencies (such as Vogue, Balenciaga and W models) to discover and book creative talent, as well as manage jobs and portfolios.

During my time there as Product Designer, I single-handedly led both design and research projects - overseeing the production and launch of various new features as well as redesigning existing flows, backed by data around user needs. I collaborated with developers and stakeholders to design prototypes and ensuring the designs across the platform were functional, feasible and aligned with business objectives.

Read the case study

UX/UI DesignEr

Apr 2024 - Aug 2025

Talent Systems is a global leader in casting technology, offering a suite of products used by over 2 million actors, performers, agents, and casting directors worldwide. As part of the UK team, I served as the primary Product Designer for Spotlight Ltd., the country’s leading casting directory and job-hunting platform within the Film and TV industry.

As the Primary Product Designer for Spotlight Ltd., I was responsible for modernising and optimising the UK’s leading casting directory platform—a trusted industry tool since 1927. My role, however, extended beyond designing for Spotlight—I collaborated as part of a global design team, contributing to multiple products within Talent Systems’ suite, including Casting Networks (US-based) and Tagmin (UK-based).

My work focused on enhancing usability, accessibility, and engagement through user-centred design, system consolidation, and new feature development. A key part of my role involved modernising outdated design systems and legacy products, reconfiguring them to better align with today’s digital standards and the expectations of a younger, more tech-savvy generation of actors and performers—helping drive measurable increases in user satisfaction and platform growth.

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Oct 2021 - Jul 2023

SourceWhale is the leading Business Development and Headhunting Platform for increasing conversations, whilst automating the day to day processes of recruiters; enabling them to do more with less. As the lead designer, I helped to create an intuitive platform that empowers teams to drive better engagement, book more meetings and achieve higher revenue.

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May 2021 - Aug 2021

Worked as an independent contractor to redesign AiCore's responsive website and company logo.

This involved developing their brand personality framework and creating a visual design system. The client was pleased with the end product; you can view the implemented design here: theaicore.com

UX/UI Designer

Feb 2021 - May 2021

Collaborated with Gridlock and a group of four UX designers to develop a cryptocurrency storage and management android app. To develop the app the further, I was then hired as an independent contractor to work on the project individually.

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User Experience Design Immersive Course

Nov 2020 - Mar 2021

Studied and practiced visual design, UX & UI techniques, Agile methodologies and front-end coding through several individual and collaborative design sprints.

Designed both client and conceptual products for organisations in sectors such as fin-tech, non-profit, e-commerce and e-learning.

UX/UI Designer

Jan 2021 - Feb 2021

Worked within a team of four UX designers to develop and design a new conceptual feature which offered Skillshare users 121 tuition, as part of General Assembly’s UX Design immersive course

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UI & Product Design

Dec 2020 - Jan 2021

Worked individually to redesign ZYBN’s (Zimbabwe Youth Biodiversity Network's) existing site, develop their brand identity and create a design system, as part of General Assembly’s UX Design immersive course

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Architect (Part 1)

Aug 2019 - Aug 2020

Worked with clients and internal team to produce user-centred design proposals that also incorporated the needs and interests of the client, planning authorities and the site.

Oversaw the design and construction of projects from sketch proposals through to final completion on site.

Architect (Part 1)

Sep 2018 - Jun 2019

Developed construction drawings, detailed architectural illustrations, 3D models and visualisations of proposals through utilising Photoshop and Rhino 3D.

Created presentation boards for international Architecture competitions & produced the graphic designs of press packs and promotional materials.

Graphic Design Projects

Graphic Designer
@trinity hall JCr

Sept 2017 - Jun 2017

Produced and designed promotional material, including posters, flyers, as well as social media content for various events through utilising Photoshop, Illustrator and Indesign. Worked with advanced printers and software to produce high-quality prints and posters.

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Sept 2017 - Jun 2017

Designed various posters and promotional material for theatre productions which were displayed at various colleges throughout Cambridge University as well as the ADC Theatre.

Graphic Designer
@ADC Theatre

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Exhibitions

King’s Affair 2018

Cambridge, 2018

Produced and showcased an experimental film.

Third Space Exhibition

Cambridge, 2018

Exhibited prints which explored the south asian diaspora

ARCSOC Summer Show

Cambridge. 2018

Curated and showcased an exhibition of architectural drawings and illustrations

Interests

Hiking & Kayaking

Spending time in nature is important. That’s why I always climb a mountain on every holiday!

Illustrations &
Graphic Design

I create illustrations, posters and prints for fun, using Procreate and Illustrator.

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3D Rendering & Graphics

Right now, I’m learning how to create CGI renders using Cinema 4D and Octane

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